The evaluation question that this post
relates to is:
What kind of media institution might distribute your
media product and why?
Synergy basically means working together to achieve an objective that couldn’t be achieved independently. Cross-media convergence can help with synergy if companies are wise enough to take advantage of the links they have forged. Disney is an obvious example of a synergistic company from the top down from Film Studio to Kids’ TV Channel (where it further plays and promotes its films) to the Disney Store (in the street and online) where your kids can pester you to buy all the merchandise and DVDs/CDs they’ve seen on the TV/Web or in the cinema.
Synergy basically means working together to achieve an objective that couldn’t be achieved independently. Cross-media convergence can help with synergy if companies are wise enough to take advantage of the links they have forged. Disney is an obvious example of a synergistic company from the top down from Film Studio to Kids’ TV Channel (where it further plays and promotes its films) to the Disney Store (in the street and online) where your kids can pester you to buy all the merchandise and DVDs/CDs they’ve seen on the TV/Web or in the cinema.
So in summary, synergy is where two or more compatible products help to
sell each other and can include a film selling
a computer game or vice versa or a film selling a
soundtrack. Examples include Skyfall
and the Adele soundtrack or Lara Croft:
Tomb Raider computer game and the film.
Task: Synergy relates to Section B of your exam. Write out as much as you can and research as much as you can on this topic in your post to help inform your exam work as well as your coursework.
Task: Synergy relates to Section B of your exam. Write out as much as you can and research as much as you can on this topic in your post to help inform your exam work as well as your coursework.
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