Audience Research Methods

The evaluation question relating to this post is:

Who would be the audience for your media product?  Tip - Use IMdB to track your audience as they give specific information with regard to number of people who watched film, which gender and how much the film grossed. 

Task: Add links to the most important of these sites adding an explanation about them. Research into audience analysis for film and write about these companies.

How do we measure media audiences?

We measure media audiences in various ways, some methods can be to analyse sales, subscriptions, rating and figures.

Who measures audiences?

National Readership Study: The National Readership Study (NRS) was established in 1956 and today provides the most authoritative and valued audience research in use for print advertising in the UK. The survey itself covers 250 of Britain's major newspapers and magazines, showing the size and nature of the audiences they achieve. 

Broadcasters' Audience Research Board: The Broadcasters' Audience Research Board (BARB) is the organisation responsible for providing the official measurement of UK television audiences. BARB is responsible for providing estimates of the number of people watching television. This includes which channels and programmes are being watched, when they are watched and the type of people who are watching at any one times.




http://www.nrs.co.uk/
http://abc.go.com/
http://www.barb.co.uk/