Audience Classification

Audience research is a major part of any media company's work. They use questionnaires, focus groups, pre-film screenings and spend a great deal of time and money finding out who would be interested with their product. There are different types of research conducted, qualitative and quantitative, to gauge audience feedback.

Print off and add to Section B of exam file to go under 'Audiences and Institutions'

This post relate to the evaluation question:

4. Who would be the audience for your media product?

5. How did you attract/address your audience?

Task: Summarise the information below and summarise which audiences would be most sort after and why? Research and write up the difference between qualitative and quantitative research.

Audience and groups:

Group A:

• Doctors
• Scientists
• Lawyers
• Well paid professionals

Group B:

• Teachers
• Middle management
• Fairly well paid professionals

Group C1:

• Junior management
• Bank clerks
• Nurses
• 'White collar' professions

Group C2:

• Electricians
• Plumbers
• Carpenters
• 'Blue collar' professionals

Group D:

• Manual workers such as;
• Drivers
• Post sorters

Group E:

• Students
• Unemployed
• Pensioners