Note down the demographic (age, gender, race etc) and psychographic (lifestyle, attitudes, beliefs etc) of your audience members. Information could include:
- What films are they likely to watch?
- Where would they shop?
- What technology would they own?
- What ratings would they watch?
- As well as writing this information in your blog you could also create a mood board of images showing all this information. See below for moodboard examples.
- You could interview one of your friends who fits into your target audience giving them a name, age, hobbies, favourite films, what influenced their taste in films, and a paragraph about them.
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| Lewis Harland: audience profile for Out Of Sight 2012 |
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| Will Wright: audience profile for The Black Rose 2012 |
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