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Saturday, 14 September 2013

Your first blog post

On this blog you will find details of each post you need to create on your own blog. It is important that you follow the instructions carefully to ensure you meet the marking criteria. 

  • You will need to complete Section A of each task to achieve the basic 'E' grade criteria.
  • If you completeSection A and the tasks underSection B you will be aiming for a 'C' grade (providing you fulfil the tasks in detail).
  • If you complete Sections A, B and C, demonstrating independence and application of understanding to a high level you will be aiming for an 'A' grade in your coursework.

Note: There will not always be all three sections.


Each post has been designed to get you the highest grade so it's up to you! 

Post 1

  1. Give your first post the title: Genre
  2. Insert the mind map of different genres and heir conventions that you creaed in class and any notes on genre that you make.



Following the KLS AS Media Department Blog

Tasks, lesson detail and additional information is avaliable on the KLS AS Media Department Blog. So to make sure you stay informed and have a direct link to any new information, you can "follow" the school blog through your own. 

Go to your "dashboard" and scroll down until you see the "add" button. Click and follow the instructions. You will need to put in the blog address: klsasmediadepartment.blogspot

If you are unable to attend a lesson make sure you log on and follow the tasks that you have missed. It is your responsibilty in sixth form to catch up, so don't let yourself down.

Warning: This is a fast paced course, you have to learn a lot in a short time to make your videos of a good enough quality so stay up to date, if you fall behind you will feel that you have a mountain to climb

Setting Up Your Own Blog

All of your coursework will be published on you blog. This is how the examiner will view your work so if it is not on it, they will not be able to mark it.

Before you click on the link below write down the following information. It is important that you do so accurately because your teacher will make a link from their blog to yours so that they can "follow" your progress, mark your work and give feedback.

The title of your blog must be:                    firstname's AS Media Coursework 2013
                        For example:                    liz's AS Media Coursework 2013

    The blog address must be:                    http://firstnamesecondname-AS-MS.blogspot.com
                        For example:                   http://lizshipp-AS-MS.blogspot.com

To find out more about how to set up a blog go to the following link: step-by-step guide

Then click on the link below and the "create a blog" and get started.

It would be a great idea to set up a youtube account so that you can upload any footage you have shot to youtube. These films can then be embedded on your blog.


AS Media Studies Explained

G321: Foundation Portfolio in Media This is a coursework unit where you produce two paired media artefacts from a series of briefs. This process involves progression from a pre-production, preliminary exercise to a more fully realised piece. This unit is internally assessed and externally moderated.

Preliminary Exercise Brief: Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule.

Main Task Brief: The titles and opening of a new fiction film, to last a maximum of two minutes. All video and audio material must be original, produced by the candidate(s), with the exception of music or audio effects from a copyright-free source.

Bond


G322:Key Media Concepts The purpose of these units is first to assess your media textual analysis skills and understanding of the concept of representation using a short unseen moving image extract; second to assess your knowledge and understanding of media institutions and their production processes, distribution strategies, use of technologies and related issues concerning audience reception and consumption of media texts. 


Sherlock Holmes

The examination is two hours (including 30 minutes for viewing and making notes on the moving image extract) and you are required to answer two compulsory questions. The unit is marked out of a total of 100, with each question marked out of 50.
  
Section A's current topic is BRITISH TV Drama  - The sequence will be taken from a contemporary British one-off or series or serial drama programme. 


Looking at one of the following:
  • Gender
  • Age
  • Ethnicity
  • Sexuality
  • Class & Status
  • Physical Ability / disability
  • Regional Identity


Previous Extracts include:
  • Coming Down the Mountian
  • Merlin
  • Primevil
  • Doctor Who
  • Hotel Babylon


HP

Section B Ms Rolfe currently teaches Film - A study of a specific studio or production company within a contemporary film industry that targets a British audience (eg Hollywood, Bollywood, UK film), including its patterns of production, distribution, exhibition and consumption by audiences. This should be accompanied by study of contemporary film distribution practices (digital cinemas, DVD, HD-DVD, downloads, etc) and their impact upon production, marketing and consumption.

Narrative

There are many ways of breaking down narrative structure. You may hear a movie described as a "classic Hollywood narrative", meaning it has three acts. News stories have their own structure. A lot of work has been done by literary theorists to develop ways of deconstructing a narrative. 



ROLAND BARTHES: FIVE CODES

Roland Barthes describes a text as 
"a galaxy of signifiers, not a structure of signifieds; it has no beginning; it is reversible; we gain access to it by several entrances, none of which can be authoritatively declared to be the main one; the codes it mobilizes extend as far as the eye can read, they are indeterminable...the systems of meaning can take over this absolutely plural text, but their number is never closed, based as it is on the infinity of language..." (1974 translation)
What he is basically saying is that a text is like a tangled ball of threads which needs unravelling so we can separate out the colours. Once we start to unravel a text, we encounter an absolute plurality of potential meanings. We can start by looking at a narrative in one way, from one viewpoint, bringing to bear one set of previous experience, and create one meaning for that text. You can continue by unravelling the narrative from a different angle, by pulling a different thread if you like, and create an entirely different meaning. And so on. An infinite number of times. If you wanted to.
Barthes wanted to - he was a semiotics professor in the 1950s and 1960s who got paid to spend all day unravelling little bits of texts and then writing about the process of doing so. All you need to know, again, very basically, is that texts may be ´open´ (ie unravelled in a lot of different ways) or ´closed´ (there is only one obvious thread to pull on). (MediaKnowall site)

Barthes also decided that the threads that you pull on to try and unravel meaning are called narrative codes and that they could be categorised in the following five ways: 
















VLADIMIR PROPP Morphology of the Folktale, 1927narratemes explained here

  • Vladimir Propp’s theory was formed in the early twentieth Century. He studies Russian fairytales and discovered that in stories there were always 8 types of characters evident. These are: the hero, the villain, the donor, the dispatcher, the false hero, the helper, the princess and her father. He did not state these characters were all separate people e.g. the provider could also be the helper. There are only 8 different character types and only 31 things they ever do (character functions). Once you have identified the character type (e.g., the hero) it’s easy to guess what they will do (save the maiden, defeat the villain, marry the maiden or whatever) because each character has a SPHERE OF ACTION. This is easily relatable to films and programmes today.


  • JOSEPH CAMPBELL- The Hero's Journey...

Narrative theory - Media@ESF Narrative theory - Media@ESF
(see here for The Hero's Journey which is an outstanding explanation of Campbell's ideas)


TZEVESTAN TODOROV 

This approach suggests narrative is simply equilibrium, disequilibrium, new equilibrium.

Todorov proposed a basic structure for all narratives. He stated that films and programmes begin with an equilibrium, a calm period. Then agents of disruption cause disequilibrium, a period of unsettlement and disquiet. This is then followed by a renewed state of peace and harmony for the protagonists and a new equilibrium brings the chaos to an end. The simplest form of narrative (sometimes referred to as ‘Classic’ or ‘Hollywood’ narrative). (Source: ESMedia)
Narrative theory - Media@ESF



CLAUDE LEVI STRAUSS 
constant creation of conflict/opposition propels narrative. Narrative can only end on a resolution of conflict. Opposition can be visual (light/darkness, movement/stillness) or conceptual (love/hate, control/panic), and to do with soundtrack. Binary oppositions



DAVID BORDWELL 
Understand the position of Bordwell's ideas on classic Hollywood narrative in relation to other narrative frameworks here in this Slideshare on narrative theory.

Evaluation Q7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Remember to textually analyse each element to help you give a thorough breakdown of all the aspects of filmmaking and and how you have progressed with each one.

Evaluation Q6

6. What have you learnt about technologies from the process of constructing this product?

It would be important to not only write about the different media you have used with their logos attached but also to analyse what you liked and didn't like about them and how this might affect your choice of media technology in the future.



You could present your account with a screenshot or photo plus an explanation, for example here
Try presenting this using Yudu, NewHive (see above) and/or:
  • Blogger
  • Twitter
  • Prezi
  • Appple Mac
  • Canon 550D 
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Adobe After Effects
  • Logic 9
  • iMovie
  • SoundCloud
  • NewHive
  • YouTube
  • FaceBook
  • Pinterest
  • Animatics
  • Slideshare
  • YuDu
  • Celtx
  • Scoopit!
  • Greenscreen 
  • Skype
  • Evernote
  • Electronic Post-its